Duggan for Michigan | 623% More Engagement on 14% Less Reach

Output on a statewide governor’s race nearly tripled, and reach fell by 14%. Engagement went up six times anyway. The first serious Independent bid in Michigan history, run without party infrastructure.

Photos courtesy of Kim Brown Photo and Sarah Tulip Photo.

AMA Detroit MarketHER | 60% Attendance Growth in One Year

MarketHER is AMA Detroit’s annual Women’s History Month event. In 2025, its second year, companies were cutting inclusion work from their programs and their marketing. We built the conference around it anyway, then advanced the theme in 2026 and grew attendance by 60%.